Word: supersoft
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Dates: during 1957-1957
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Spence thinks that "subliminal registration," e.g., below the threshold of consciousness, can work even without the subject's cooperation. Thus, ambitious opinion shapers of the future might possibly sell their political candidate-or breakfast food-by the supersoft-sell method of subconscious sight, flashing their slogans into living rooms under cover of a televised horse opera. Chuckles one TV executive with a conscious eye on the future: "It smacks of brainwashing, but of course it would be tempting...
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