Word: superstar
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...also bequeathed to the world a deadly new type of terrorist. While Osama bin Laden and Ayman al-Zawahiri issued impotent threats from their hideouts, al-Zarqawi got his hands bloody in Iraq, turning it into the holy war's primary battlefield. He became the jihad's eminent fighter-superstar, embracing and embellishing his infamy with brazen declarations and brutal atrocities--he personally decapitated American Nicholas Berg on videotape, sent scores of suicide bombers to their doom, killed fellow Muslims and attacked their houses of worship. He extended his reach beyond Iraq, dispatching suicide bombers to attack hotels...
...fighters and al-Zarqawi's jihadis fought armed skirmishes with one another. But, eventually, even those who disagreed with his methods conceded they were better off with him on their side than fighting against him: they needed the money, the materials, the men and the legitimacy that the fighter-superstar brought to the table...
...This year's finals feature two fresh teams, each making their first trip to the championship round. Nowitzki's Mavericks won 60 regular season games, and the Heat has O'Neal, vying for one more title, armed with the anti-Kobe, nice-guy superstar Dwyane Wade at his side. And coach Pat Riley, the slick-haired Machiavelli who earlier this season pushed aside the widely respected Stan Van Gundy to chase one more coaching title, on the sideline. Plus, the 2006 finals are riding a strong post-season wave. Both television ratings and scoring are up, and these playoffs have...
Galán promises that NBC's telenovela will look and feel as polished as anything else in prime time, but telenovela producers will be spending only an estimated $100,000 to $500,000 an episode. They won't have to pay for superstar salaries (comedian Ray Romano took home $2 million an episode), expensive writers ("adapters" are paid as little as $50,000 a year) or elaborate shoots. Twentieth Television has plotted out the story arcs for both of its shows and will shoot them jointly to create more efficiency, Cook says. By just changing the lighting, for example, producers...
Reebok has already scored for Adidas in soccer. In April the company signed French superstar Thierry Henry, a veteran Nike pitchman, to an endorsement deal...