Word: superstars
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With the help of big-name endorsements from NBA superstar LeBron James and celebrity choreographer Wade Robson, Alan Hall ’89 managed to steal the show at the MTV Video Music Awards—not with a song, but with a commercial for Juice Batteries...
Despite being a superstar mathlete, Ganatra doesn’t have to do 500 number crunches a day. “Generally I try to be very well relaxed…kind of clear-headed, I think.” You don’t even have to give up the carbs to become a finely-tuned math machine—Ganatra finds his food for thought at Noch’s. And, for a good think, Ganatra heads to the Maxwell Dworkin building. “There’s a lot of energy there...
It’s a relatively new vocation for the high school athletic superstar. Two days after an industry professional first encouraged him to model last spring, Mazza had an audition in Los Angeles and landed his first job, posing in a football advertisement for Champion. The Pepsi job followed soon after. In high school, the football and basketball captain tried to keep his less athletic extracurricular activity secret. He told one close friend “and then everyone knew,” says Mazza...
...tourist dollars flowing again, the government initiated a nearly $200 million recovery scheme. Dubbed the Relaunch Hong Kong promotion, the three-month-old campaign has already wooed Chinese basketball titan Yao Ming, soccer superstar David Beckham and their respective teams. The campaign has collaborated with airlines and hotels to offer special discounts. United Airlines, which has just announced a resumption of its regular flight schedule, is offering a five-day air-and-hotel package from the U.S. starting at $499. Cathay Pacific and Singapore Airlines have a joint six-night, eight-day Hong Kong and Lion City package...
...stars. What they forget, of course, is that serious, carefully nurtured and developed classical stars may not yield immediate pop-size receipts, but can have an international shelf life of decades. Richard Lyttleton, president of classics and jazz for EMI International, points to the example of superstar conductor Simon Rattle: "For 15 years we carried a debit balance on his recordings." During those years management consultants repeatedly told Lyttleton to drop Rattle; Lyttleton had to threaten to resign to protect the conductor. His loyalty and patience paid off; these days Rattle's albums are all but guaranteed to make...