Word: superweek
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...some friendly metropolis in the Sunbelt, perhaps one that has a large, domed enclosure waiting to be filled--New Orleans say, or Houston--or rotated each year, in the style of the Super Bowl, among two or three such cities. The World Series will thus be instantly transformed into Superweek--the Super Bowl multiplied by seven, the ultimate Sportsfest USA...the first all-American sports show truly worthy of a Howard Cosell...
...Paperback Booksmith (58 stores); after the final surge, the rise was projected at 8%. Sears in Atlanta reported sharp increases during the last three days, allowing modest gains over last year. Ralph Kaplan, president of Boston's Kappy's Liquors, was ecstatic: "We had a superweek. I can't believe it." At Rike's in Dayton, an official said: "We expected a last-minute flurry. In the last two or three days an overwhelming increase came in. The crest was terrific...
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