Word: superwomen
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Dates: during 1970-1979
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George Snyder, who owns the Olympus Gym in Warrington, Pa., is president and founder of the Women's Bodybuilding Association. He makes a clear distinction between what he calls "freaks" -the "Superwomen" of the sport, of whom there are about 50 in the U.S.-and the "average" female body builder. Most participants fall into the second category: women who work out just enough to compete in body-building contests where top prize goes to the best-proportioned, shapeliest and firmest body. Women can easily take off a few pounds in the first month after they start working out, says...
While Freidan stressed that women should continue the struggle for equality, she warned them against becoming "superwomen"--married women professionals who try to outdo male colleagues who have little or no responsibilities at home...
...liveliest action on the TV screen these days is not interrupted by commercials. It does not involve cops, medics, superwomen, paterfamilial farceurs or country-rock carolers. It is not even rated by Nielsen. Television's new superhit is Yourself, the Athlete (or Racing Driver, or Op Artist, or Blackjack High Roller). The name of the game -which is provided by a wide and wildly competitive assortment of electronic contests that can be simply hooked into any TV set-is Jocktronics...
Ditzion agrees with Sanford's present pessimism. "Part of the misinterpretation of the women's movement that has distressed me in the last few years is that women feel they have to be superwomen--that they have to be professionals, and still raise children and keep house," she says. "Part of the reason that's happening is that people are losing sight of the goal of changing society, of humanizing...