Word: supplemental
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Dates: during 1930-1939
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When Star readers picked up the Sunday comic supplement last fortnight they were more amused than usual. A startling thing had happened. There on the front page, in Cartoonist H. J. Tuthill's "The Bungle Family," was-not one little snake -but a long, fat, wriggling rattlesnake in bright green, yellow & red, in 15 different poses. When Mr. Bungle saw it he shouted in half-inch letters: "A SNAKE!" He then fought and wrestled gruesomely with it through four cartoon panels before it was revealed to be a dummy snake, the practical joke of another character in the strip...
...marine engines, boilers, propeller shafts and replacing them with great General Electric turbogenerators and Westinghouse condensers. When their work of renovating the Jacona was done, they would turn over to Central Maine Power Co. not a new-fangled freighter but a floating power plant with which the company could supplement its electrical production in cases of emergency along the New Hampshire and Maine coast. Inspiration for this translation was, of course, the emergency use of the Navy's aircraft carrier Lexington as a power plant at Tacoma, Wash., last winter (TIME, Dec. 2). Central Maine Power officials decided...
Arthur Brisbane, No. 1 Hearstman, last week met Henry Ford in Ginsburg & Levy's antique shop on Madison Ave., Manhattan. Mr. Brisbane told Mr. Ford he ought to advertise his cars in the American Weekly (Hearst Sunday Supplement). Said Mr. Ford, "I guess you're right" and pulling a knife from his right trouser pocket, slipped it into his fob pocket. "That's how I make myself remember things," he said...
...Sargent, Homer, Burchfield, Hawthorne, Davies, Demuth. etc., etc.); a collection exhibiting the history of costume in the U. S.; the 461 famed water-colors of the Life of Christ by the late James Joseph Jacques Tissot. Friendly, white-haired William Henry Fox, director since 1913, has wisely chosen to supplement rather than ape the Metropolitan Museum. He admits no exhibitions, for instance, which have previously been shown in Manhattan. He provides that Brooklyn Museum shall pay close attention to modernity, not a Metropolitan specialty...
...Just why this should be so, few can explain. In May 1924, Liberty was born. No magazine had ever been blessed with such a blast of birthday publicity or with more potent parentage. Within six months it had 600,000 readers. Advertisers in magazines were prejudiced against its Sunday-supplement flavor, but in a few years this prejudice waned and Liberty's advertising pages increased. Then, in 1928, just as success seemed certain, Liberty blundered, tripped. Not in circulation, for that continued to mount, to a staggering 2,250,000 today. Liberty's popularity with the man-and-woman...