Word: supplemental
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...distorting the shape of U.S. journalism, the late William Randolph Hearst wielded no instrument with more effect than the American Weekly, his peculiar contribution to Sabbath reading. A supplement parasitically attached to Hearst's Sunday papers, and purveying what detractors called "the three Cs" (crime, concupiscence and corruption), the Weekly scored a conspicuous financial success in a newspaper barony frequently awash in red ink. Right up to the Chief's death in 1951, the Weekly, with nearly 10 million circulation, made money. But last week, the businessmen who now govern the remnants of Hearst's empire were...
...When this is done, the Weekly will survive only in Chicago's American and nine Hearst Sunday papers-which will continue to take it because they have no choice. Having failed to remain first in a field of its own creation, Hearst's supplement' will henceforth run a distant last...
...indelible thumb smudge on the newspaper scene. It was created in 1896 as the American Sunday Magazine, Popular Periodical of the New York Journal for use as a weapon in the mortal struggle between Hearst's Journal and Joseph Pulitzer's World. Pulitzer brandished a Sunday supplement of his own, the Sunday Magazine-but he had to do without the help of his imaginative Sunday editor, Morrill Goddard, 30, whom Hearst had hired away earlier that year, along with the World's entire Sunday staff...
Goddard edited the Hearst supplement according to his conviction that readers' tastes were not much above Pithecanthropus level: "The habits of savagery have been welded into the mind and body of man for ten thousand centuries, while it is only sixty centuries that he has had more or less leisure and opportunity to develop the finer things of life." Asking himself what a literate Neanderthal might enjoy, Goddard answered the question every Sunday, with stories about sex ("The Outrageous French Bathing Suits"), sex cum science ("Science Explains Why Chorus Girls Are Suffering from a Love Famine"), sex cum violence...
...sale, the Kennedy Administration has taken the overall question of aid to Yugoslavia under close review. President Kennedy was angered by the hostility Tito displayed toward the West at the Belgrade conference of neutrals last month. Requesting a 500,000-ton shipment of surplus U.S. wheat to supplement their poor harvest, Yugoslav officials were informed last week by U.S. Ambassador George Kennan that no such commitment would be made-at least for the time being. Clearly, the choice was up to Tito: whether to be at least reasonably friendly toward the U.S. or to forgo its much-needed...