Word: supplementals
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Dates: during 1960-1969
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...Sherman Antitrust Act by attempting to monopolize markets in sealing and masking tapes, magnetic tape and aluminum lithograph plates. Among the charges: > That in exchange for licenses to produce 3M-patented products, 3M demanded of competitors the right to fix prices and production and dictate markets. > That to supplement the patent-licensing tactic, 3M banded together with existing competitors to amass new patents in order to choke off new competition. >That 3M was in the habit of bringing, or threatening to bring, patent-infringement suits against competitors who delayed in knuckling under to demands. >That 3M struck a bargain with...
...woman, especially a mother of bright teenagers, can afford to be only a dedicated mother, homemaker and wife. I happen to be a widow, and unless I supplement my income, my children could not even finish school. My children expect me to know a lot of answers; they expect me to talk to their teachers intelligently; they constantly challenge my knowledge, not only of the past but of the present. Today I feel that I am also a person in my own right because I try to keep a step ahead of my children...
Something Had to Give. But in all too many cities, the Weekly was competing directly with This Week and Parade. The Sunday supplement field was overextended, and something had to give. From 1957 to 1960, the Weekly's ad revenue plummeted from nearly $25 million to $10.9 million, and it is still falling. Over the same period, This Week's gross rose from $39.2 million to $41 million, Parade's from $19.4 million to $23 million. In circulation, the Weekly also ranks third, against This Week's 14.1 million and Parade's 10.2 million...
Whether the American Weekly can survive even after surgery is open to argument. "A supplement," says Ernest Heyn, now editor in chief of Family Weekly and Suburbia Today, "is only as strong as the pattern of its newspapers." The Weekly must now draw its strength from the Sunday editions of a newspaper empire that has been dwindling away for 25 years...
...tenth, the New York Mirror, prints its own supplement...