Word: suppliers
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Dates: during 2000-2009
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Significantly, Firestone isn't likely to lose its contracts with major carmakers, although Ford has decided to split its business for the 2002 Explorer among Firestone, Goodyear and Michelin. In fact, GM and Nissan have come to the defense of Firestone, pledging to keep it as a crucial supplier. But officials at Toyota, at least privately, have expressed some reservations...
...week to advertise the recall and balked at reimbursing customers for replacing Firestone's with rivals' tires; it broke another cardinal rule by failing to own up from the start to all it knows. Just like fast-food chain Jack in the Box, which initially blamed its meat supplier for the deadly outbreak of E. coli in its hamburgers in 1993, Firestone has continued to point fingers, either at Ford for recommending a lower tire pressure or at drivers for not maintaining the tires properly...
...recall came just as Firestone's North American business, which accounts for 40% of Bridgestone's total revenue, was hitting on all cylinders. In the past few years, it has caught up with rival Michelin to become the No. 2 tire supplier in the U.S., behind Goodyear, with some 22% of the estimated $22.5 billion total market, according to Tire Business, a trade newspaper. It won back bragging rights as the key tire sponsor for Indy 500 racing...
...receiving all the ice cream from one supplier is easier, Roiff said, because in the past, organizers had to drive around to pick up all the ice cream...
...data, plant by plant, every few months. And though NHTSA began its investigation in May, it took Firestone almost three months to gather the data necessary for it and Ford to pinpoint the problem. In the future, Ford says, contracts will stipulate it has complete access to all tire-supplier warranty data...