Word: surer
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...prime minister Dominique de Villepin lamented the chorus of commentators gleefully singing dirges for France. A year later, he has his counterexample: in 2006, France pushed past Ireland to become the most fecund nation in the European Union, with an average of two babies per woman. Is there any surer sign that the French aren't embracing decline so much as they are each other? The Lyons daily Le Progrès was among those expressing congratulations to the women of France. "Bravo for having done this in such a gloomy climate," wrote its editorialist. "Everyone talks about a France...
Stranger Than Fiction has a surer aim at getting through the brain to the heart. Zack Helm's script imagines a decent, solitary fellow named Harold Crick (Will Ferrell), then springs the notion that he may well be a fiction--a character in a work in progress by reclusive novelist Karen (Kay) Eiffel (Emma Thompson). And when Kay figures out how to kill off the character, Harold will...
...Rough Crossings,” offers compelling support to the argument that for a significant portion of North Americans—namely the tens of thousands of African slaves in the British Colonies at the time—it was the British, not the American colonists, who offered a surer shot at freedom...
...long ago, there was no surer way to get rich in a hurry than to bet on Indian stocks. Millions of Indians were finally clawing their way into the middle class, creating a new domestic consumer market, while companies in Bombay and Bangalore emerged as global players in everything from outsourcing to pharmaceuticals. Investors went crazy. India's main stock index, the Sensex, has more than tripled in the past three years. One giddy investing show on Indian TV has even dubbed itself Sensex and the City...
...reach more people more reliably than TV commercials. A survey released by the Association of National Advertisers and Forrester Research last month found that 78% of U.S. advertisers think traditional TV commercials have become less effective. Since TV audiences are so fragmented, insiders argue, outdoor ads are a surer way to reach more people more frequently than other forms of advertising. On average, says Senese, out-of-home signs are seen by 90% of U.S. adults in a given geographic area over a four-week period. And in places where mobile technology has penetrated deepest into the culture, the effects...