Word: surest
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...Standard turns out sophisticated pitches that any Manhattan agency would proudly claim. For Rhodia fabrics, Leuenroth photographed Brazilian models wearing Rhodia clothes in Rome and Tokyo to convince women that Brazilian-made rayons and cottons are as smart as imports. In a nation where saints and sexpots remain the surest advertising approach at any level, Standard hoisted the Barki clothing company's sales with pictures of luscious girls wearing only Barki men's trousers or neckties...
Mississippi: Three-term Democrat John C. Stennis, 63, may or may not face opposition from the predominantly Negro Freedom Democratic Party, but it hardly matters. The surest bet around...
...FREIGHT CARLOADiNGS: Bernard Baruch is reputed to have said long ago that the surest way to gauge the whole economy is to "watch freight carload-ings." That was long before trucks and planes captured such a large share of the changing cargo market, and also before freight cars were built bigger to carry more cargo. Result: freight loadings often go down-as they have for four of the past ten weeks-at the same time that total cargo tonnage goes up. For such reasons, the Pennsylvania Railroad, the nation's largest, last week announced that it will no longer...
...prompted the Communist Party's Central Committee a few months ago to call on the miners to "exceed output goals and reduce production costs." The exhortation reflected the Soviet Union's growing recognition that so long as Russian agriculture remains disjointed and inefficient, the country's surest breadbasket is its rich gold mines...
...gangling giant on the basketball court may have a common bond. Marfan's syndrome, first recognized in 1896 by French Pediatrician Bernard-Jean Antonin Marfan, is marked by excessive long-bone growth; it gives people elongated arms, legs, fingers and toes, angular heads and faces. One of the surest signs of Marfan's syndrome is a condition known as arachnodactyly-a spidery hand with long, slender fingers of exceptional dexterity. Many such people succumb to some form of heart disease early in life. One suspected Marfan type who escaped this fate was Abraham Lincoln, who had the hands...