Word: surf
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Dates: during 2000-2009
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SALTON BEYOND COFFEEMAKER Instead of fumbling with confusing buttons to schedule the coffeemaker, you "surf" to this $99 device via your Web browser and program it in plain English. Salton's breadmaker and microwave will even scan food bar codes to pull up recipes. And no more blinking 12:00. These appliances set their own clocks...
...HANG 10 Lagerfeld surfs past the competition by combining the language of Chanel with the patois of the street and cutting the jacket into surf-inspired shapes...
Brentlinger has never surfed. She doesn't even swim, which might have disturbed the company's founder, dedicated surfer Tom Moore. He managed to find time for his first love even as the Newport Beach, Calif., surf-gear shop he opened in 1980 grew to an 11-store chain. In the late 1980s the business caught the attention of venture capitalists who were convinced that brands made by Southern California manufacturers for a Southern California lifestyle could work outside the area. After the merchandise was slightly tweaked (some suppliers had to start making long pants and outerwear for East Coast...
...surfers and skaters wear. Even though teens can get some of these brands at mass merchandisers such as Wal-Mart and Target, "they think shopping at PacSun is cooler," says Jennifer Black, a retail-stock analyst for Wells Fargo Securities. She adds that there is little danger of the surf trend's evaporating, as it has been around since the 1950s...
Fortunately, PacSun was broadening its customer base at about the same time. Before, its clothes had a punkish surf-skate attitude that appealed mainly to teenage boys--an image the company reinforced by, among other marketing moves, sponsoring the X Games. But in 2001 Weaver took some tentative steps into the girls' market. Customer response was strong, helping pull the chain out of its mild slump. Weaver today attributes much of the past year's success to the purchasing instincts of girls, who, unlike boys, buy not just a single item of clothing but an outfit with a belt...