Word: surf
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...right from your iPhone and the hundreds of Android Market apps available for the G1. There's no built-in music store on the Storm either, although a deal with Rhapsody is in the works, according to RIM. Worse, you can't talk on the phone while you surf the Web (a limitation of Verizon's CDMA network), and there's no wi-fi. Sigh...
...that stage interest was high, and Kingsmill thought they'd be priced out. As a successful footwear importer, Merriman, along with the third director, accountant Anthony Woodward, assembled the consortium and invested heavily in it. They wanted Kingsmill as frontman for two reasons. One was his grasp of the surf industry. For three years from 1999, Kingsmill was general manager of beachculture, a retail chain that grew on his watch from eight to 21 stores in Australia and New Zealand. In 2005, he bought into former ironman Guy Leech's eyewear company Odyssey 20/20, which the pair sold the following...
...back, a wise head in a smart young team. "To many at Gazal, Mambo could have been a breakfast cereal or a box of dog biscuits," says Golding. "There was a failure to appreciate that we were at the élite end of the hard-core surf market." The brand hadn't moved with the times, persisting with oversized clothes and huge graphics long after a sharper look became de rigueur. Its youth appeal dipped when kids spotted Mambo tees and shorts on the middle-aged, then plunged in 2006 when Gazal shifted Mambo stock from surf shops to department...
...Mambo's new HQ, Kingsmill snared a warehouse-style set-up in North Manly, in the heart of Sydney's surf scene. For their $7 million, the new owners acquired the Mambo brand everywhere except the European Union, as well as the nine Australian stores, which Sydney architect Kelvin Ho will refurbish, Kingsmill says, with a "gallery-type feel...
...women's ranges. Kingsmill is betting that women aren't so interested in jokes and slogans but will embrace a range that celebrates what he calls the "quintessential Australian beach babe," to be embodied by Sydney model Cheyenne Tozzi. Mambo will stay in department stores but also return to surf chains. If all goes well, says Kingsmill, its nine outlets in Australia could become 20 within three years. He also plans to expand into the U.S., where classic Mambo T shirts have been traded on ebay...