Word: surf
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...every table in the penthouse restaurant had been reserved. It would be, predicted Howard Puig, assistant manager of the hotel's disco, "the night of the year." On the mezzanine, gamblers were already crowding into the posh casino. Through the large picture windows they could see the pounding surf and a clear blue afternoon sky that seemed to bode well. As bettors hunched forward for yet another round of blackjack and croupiers gave the roulette wheels an added spin, there came a whisper: "Smoke." Nobody paid any attention...
...know all of this is sort of trivial, but it's heartfelt nonetheless. I've always believed that if you're going to talk like a surfer, you have to surf, and if you're going to talk dirty, you have to talk dirty right. Besides, I like always get really pissed out when I hear people talk like that...
...Diego is not what most people, even most San Diegans, think of as an artsy town. It is celebrated for sun and surf and margaritas, for driving with the top down and perpetual pursuit of youth. The city's Balboa Park is full of museums, but at least one of them, the San Diego Museum of Art, is not above erecting a giant outdoor cutout of the Cat in the Hat to lure spectators to an exhibition of the drawings of Dr. Seuss. This, then, is not the sort of place where a culture vulture might expect to find...
...wildly colored drawstring trunks, the boldly patterned shirts, beach cruisers (bicycles with balloon tires and wide seats ( priced at $125 or so) and Zinka, multicolored zinc oxide applied like war paint. Those of drinking age reach for Corona beer, a favorite Mexican brew at Hussong's Cantina, a surfing hangout in Baja California. Noting the influence of the bar on surf culture, Moctezuma Imports, which markets Corona, has introduced a new brand called Hussong...
...blame Moctezuma for trying to cash in? Americans will spend an estimated $1 billion on surfwear this year; many of the buyers are beach potatoes who are nonetheless attracted to the images of eternal youth and endless summers. "Surfing is a metaphor for a style of living," says Surfer Magazine Publisher Steve Pezman. "Therein lies the appeal of the surf fashion...