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...force of the 9th Marines splashed ashore at Danang to become the first American ground-combat unit in South Viet Nam. The Communists were threatening to cut the country in two and the South Vietnamese army was collapsing. But that morning, the grunts in green met only rain, surf and a welcoming force of pretty girls. It was a placid preface to one of the bloodiest chapters in Marine Corps history...

Author: /time Magazine | Title: Armed Forces: The Next Marine Battle | 3/30/1970 | See Source »

That made sense. We hiked two hundred yards back into the American side and stuck out our thumbs at the cars approaching the border station. A VW bus that had been converted into a surf-woodie picked us up after a half-hour wait. We climbed into the back, pulled the curtains, and stiffened up among the surfboards. The driver and his passenger, healthy blond sun-god types, smiled at the American and Mexican guards as they drove past...

Author: By Jeffrey S. Golden, | Title: Confessions of a Long-Haried Aristocrat | 1/26/1970 | See Source »

...recent months, scented advertisements for such products as Fleischmann's Gin, Gillette's Foamy Surf-Spray Shaving Cream, and Carven Parfums' Ma Griffe have been published in half a dozen magazines. The first newspaper ads using the process will appear this month. Because of extra production costs, a micro-fragrance ad often doubles the ordinary price for advertising. Still, Reach McClinton's Robert Jaffe, an account executive for Ma Griffe perfume, which ran a micro-fragrance ad in four women's magazines, maintains that the impact makes the high cost worthwhile. "You are putting before...

Author: /time Magazine | Title: Advertising: Selling the Smell | 1/12/1970 | See Source »

...real California girl (San Francisco-born), but apparently your reporter didn't notice me because I don't drink orange juice (gives me hives), I don't bake in "the sun (gives me heat rash and sunburn) and I don't surf or ski (dangerous...

Author: /time Magazine | Title: Letters: Nov. 21, 1969 | 11/21/1969 | See Source »

...benefit from the proceeds. Then a task force of 60 volunteers labored for nearly a month over treacherous 80-ft. cliffs. They knotted and secured ropes, sewed the fabric together, and operated the 20 ramset guns used to fire staples into the rock face. The sound of the pounding surf below barred direct communication among the workers, so two-way radios were used. Midway through the project, a gale-force wind ripped up much of the work, necessitating repairs and alterations...

Author: /time Magazine | Title: Artists: Wrap-ln Down Under | 11/14/1969 | See Source »

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