Word: surfwear
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Dates: during 1980-1989
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...blame Moctezuma for trying to cash in? Americans will spend an estimated $1 billion on surfwear this year; many of the buyers are beach potatoes who are nonetheless attracted to the images of eternal youth and endless summers. "Surfing is a metaphor for a style of living," says Surfer Magazine Publisher Steve Pezman. "Therein lies the appeal of the surf fashion...