Word: surlyn
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...brainchild of Coburn Haskell, who proposed a rubber core. Nowadays, wind tunnels are used to gauge flight trajectory and a miniature guillotine tests the toughness of the cover. The latest breakthrough in the industry is the truncated dimple, and a controversy rages over the relative merits of balata or surlyn covered balls. Balata is a kind of tree gum, and surlyn is a synthetic material pioneered by Dupont...
...Received its first eight patents on a new photographic process that produces positive images on film without a negative-an innovation potentially as important as the Polaroid process -and announced plans to introduce a Du Pont color film for home movies. > Brought out an unusually versatile plastic, Surlyn, which scientists can make either hard or soft, transparent or opaque, thick or thin simply by jiggering its ion content; it will be used in such varied products as packaging film, pipes, costume jewelry. >Embarked on an expansion project to enlarge its eight big textile plants and to launch a full-scale...
From the company's viewpoint, the trick is not so much to invent something as to find practical uses for it. When Du Pont developed its new plastic, Surlyn, one customer cracked: "You've got the world's greatest answer. Now start looking for questions." Whenever one of its scientists does find a genie in a bottle, the company is quick to commit everything to exploit it: more scientists, plants, funds-and, importantly, more time and patience-than any other company...
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