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Word: surmounting (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...walls surround the ghetto except the invisible ones that can be the hardest of all to surmount. Harlem's Negroes have withdrawn behind the invisible walls, almost out of necessity, into a world of their own, complete with its own pride, its own lingo, and even its own time. In Harlem, C.P.T. means "Colored People's Time," and it runs one full hour behind white people's time...

Author: /time Magazine | Title: Nation: No Place Like Home | 7/31/1964 | See Source »

...lotions will be high-profit items if the companies can sell enough of them to surmount their heavy advertising costs, which run to $5,000,000 at Helene Curtis alone. "They cost peanuts to manufacture," says one securities analyst who knows. But Curtis charges $5 plus tax for a mere one-fifth ounce-enough for 20 complete facials-and the other lotions will be similarly priced. Cosmetics companies expect that this new version of the skin game could be worth $9,000,000 a year in sales...

Author: /time Magazine | Title: Cosmetics: A New Unwrinkle | 3/27/1964 | See Source »

...course, in "life" they are disillusioned. When they meet again (a month later) they are ready to surmount the wall, to meet life on its own terms...

Author: NO WRITER ATTRIBUTED | Title: The Fantasticks | 3/13/1964 | See Source »

...financial and staffing problems posed by later hours are far greater than those created by increased chasing. But if the experiment indicates sufficient demand, Widener should make every effort to surmount its administrative difficulties. Budget limitations are not sufficient reason for making such unique library facilities unavailable at the hours when many students need them...

Author: NO WRITER ATTRIBUTED | Title: Widener's Hours | 10/31/1963 | See Source »

Marketeers have to surmount one curious problem: many children old enough to choose among brands are too young to read or have limited vocabularies. But 95% of all seven-year-olds are avid televiewers, and TV has made the market what it is. Advertising its Chocks Vitamins with the help of Kukla and Ollie, Miles Laboratories was gratified by researchers' findings that 64% of the young regular viewers asked Mom to buy Chocks and 38% of the mothers complied. Children respond enthusiastically to products that are connected to animated symbols, such as the Bosco Bear or the Campbell kids...

Author: /time Magazine | Title: Selling: The Children's Market | 7/12/1963 | See Source »

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