Word: surmounting
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...lotions will be high-profit items if the companies can sell enough of them to surmount their heavy advertising costs, which run to $5,000,000 at Helene Curtis alone. "They cost peanuts to manufacture," says one securities analyst who knows. But Curtis charges $5 plus tax for a mere one-fifth ounce-enough for 20 complete facials-and the other lotions will be similarly priced. Cosmetics companies expect that this new version of the skin game could be worth $9,000,000 a year in sales...
...course, in "life" they are disillusioned. When they meet again (a month later) they are ready to surmount the wall, to meet life on its own terms...
...financial and staffing problems posed by later hours are far greater than those created by increased chasing. But if the experiment indicates sufficient demand, Widener should make every effort to surmount its administrative difficulties. Budget limitations are not sufficient reason for making such unique library facilities unavailable at the hours when many students need them...
...atomic surge has compelled producers of conventional fuels to refine their own systems, lowering still further the competitive cost point that atomic fuel must reach. Power men are convinced that atomics will surmount this competition when the second generation of reactors arrives. Last week the AEC announced that its Idaho Falls testing station has generated electricity for the first time from plutonium, which actually re-creates itself as it produces power. That breakthrough will speed the arrival of advanced "breeder" reactors that will come close to satisfying man's quest for eternal energy...
Marketeers have to surmount one curious problem: many children old enough to choose among brands are too young to read or have limited vocabularies. But 95% of all seven-year-olds are avid televiewers, and TV has made the market what it is. Advertising its Chocks Vitamins with the help of Kukla and Ollie, Miles Laboratories was gratified by researchers' findings that 64% of the young regular viewers asked Mom to buy Chocks and 38% of the mothers complied. Children respond enthusiastically to products that are connected to animated symbols, such as the Bosco Bear or the Campbell kids...