Word: survey
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Dates: during 1940-1949
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...managing director of TIME-LIFE International (our 'round-the-world publishing and newsgathering operation), made the trip to present to British businessmen and government officials our recent survey The Market for United Kingdom Consumer Goods in the United States (A Letter from the Publisher, May 31); to visit some of our News Bureaus abroad; and to talk business with our distributing agent in Czechoslovakia, where TIME and LIFE are still banned...
...Malcolm McCabe called meat packers "a bunch of robbers," there was no effective buyers' strike against the stratospheric prices. Along with higher wages, consumers had more liquid assets than ever to spend ($130 billion in Government bonds and bank accounts alone, according to the latest Federal Reserve Board survey), and were spending them. In place of an expected midsummer lull, retailers reported that the dollar volume of sales across the U.S. last week was up 6% to 10% over last summer...
Those of you who read the story titled "That College Look" in the Education section of TIME's July 5 issue know that TIME's College Graduate Survey, which I told you about some months ago, has now been tabulated and will be released in book form next fall. Meanwhile, our Market Research department decided to find out some things-including what they thought of TIME-about this year's crop of graduating seniors in 56 well-known U.S. colleges and universities. Some of the results may be of interest...
...Seniors Survey produced one very interesting comparison with the College Graduate Survey: the matter of income. The seniors say they anticipate making an average $4,500 a year five years from now (those headed for dentistry expect not less than $6,300), an average $6,000 ten years out of college. Those figures are, respectively, almost 50% and 100% too high as compared with the actual salaries reported by college graduates now five and ten years out of college...
Slacks. The I.C.I.E. survey did not try to measure the effectiveness of such house organs. But on that score, one critic last fortnight had some harsh words. Said Dr. Vergil D. Reed, a J. Walter Thompson Co. research executive: many business magazines are poorly edited, misguided publications that exist only because it's fashionable for industry to have them...