Word: surveyals
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Dates: during 1930-1939
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...FORTUNE'S survey (May issue) revealed that in two months Franklin Roosevelt's general batting average had taken an extraordinary drop from 63.5% of popular approval to 58.8%, that whereas in March 36.9% of the population felt like voting for him in 1940 if he ran, now only 33.2% felt like it. But this survey was compiled before the Hitler-Mussolini peace message...
...year, and 2) that the 35% with incomes between $1,000 and $2,000 in good times and bad make up a vast and virtually untapped market for building. For this 35%, houses must cost from $4,000 down. ARCHITECTURAL FORUM gave architects virtually the first survey of the problems of designing houses in this price range, which they have hitherto ignored...
...favorite Wall Street notion is that traders in odd lots (less than 100 shares of stock) are always wrong-when they buy, the market goes down; when they sell, it goes up. Last week the first comprehensive survey of odd-lot trading-made by the Brookings Institution under the direction of Dr. Charles 0. Hardy-found that odd-lotters are generally smart enough to buy on declines and sell on advances, but not smart enough to wait for a marked decline or a substantial advance. By buying and selling too soon, they miss the boat on long-term price trends...
...Apiece. Century of Progress visitors spent an estimated $45 apiece. A FORTUNE survey found that 25% of U. S. families expect to attend the New York fair and President Whalen estimated that each visitor would spend $56 apiece, a reasonable estimate since Manhattan's nightlife and Manhattan's shops provide more chances to spend money than Chicago's. All told, he foresees a billion dollars worth of business for New York City, which is supposed to swell to $10,000,000,000 before it has spent its force. The fair estimates that the billion will be spent...
...Calvin Rosten, 31, Polish-born teacher, humorist, researcher, social scientist, won pseudonymous fame as Leonard Q. Ross, author of The Education of H*Y*M*A*N K*A*P*L*A*N. When that book appeared, Author Rosten was in Washington, working on a serious journalistic survey, The Washington Correspondents. Sly Author Rosten enjoyed hearing correspondents chuckle over Hyman Kaplan, ask who Leonard Q. Ross might be. Afraid they might not take his research job seriously if they knew, Author Rosten kept...