Word: surveyals
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Dates: during 1930-1939
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FORTUNE'S latest quarterly survey* contained two questions about the U. S. cinema industry: "Who is your favorite movie star, and why? Which do you prefer, double features or one feature and good shorts?" Last week FORTUNE published the answers...
...favorite stars were Clark Gable, Shirley Temple, William Powell, Wallace Beery, George Arliss and Myrna Loy, in that order. Women's favorites were Shirley Temple, Robert Taylor, Clark Gable, Norma Shearer, Jeanette MacDonald, Greta Garbo. More surprising was the survey's answer to the question about the double feature, long a thorn in the side of the industry which thinks the public likes...
With the possible exception of a hitchhiking honeybee, the most exasperating thing in any motorist's life is to run out of gas. Last week President Coleman W. Roberts of the Carolina Motor Club reported that a survey of American Automobile Association garages showed that about 1,500,000 U. S. motorists ran out of gas on the road last year. This was half again as many as in 1935. Said Mr. Roberts: "The surprising thing about this record is that there are some 325,000 retail gasoline outlets in the nation, or approximately one for every mile...
Last week furniture men had convincing data on the extent to which they have met their problem, realized their hope. An annual survey of the industry compiled by Seidman & Seidman, top-flight furniture accountants, showed an aggregate net profit of 4.04% on sales of $430,000,000 in 1936, compared to a net loss of .6% on $307,000,000 sales in 1935. This late comeback coincided with a jump in residential building from about 150,000 new homes in 1935 to an estimated 275,000 in 1936. It was the industry's first profitable year since...
...text of President Conant's Baccalaureate sermon may be found on page 6. A survey of the week's events is printed on page 3. On page 8 are assorted notices and program items...