Word: surveying
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
...point, or kept on only after unsuccessful search for something better. Eliminating memory and other human fallibilities from listener-interest testing, Audimeters should tell advertisers just what audience he has and precisely what in his program, if anything, drives an audience away. Independent of telephones, the survey should sample the 13,000,000 radio owners who are without phone service...
...them in a changing world. They lack the measuring-rod of experience, but as a generation they are forthright, honest and courageous." Readers will want better evidence than is provided in Youth and Sex that these adjectives are appropriate for either the generation or Authors Bromley & Britten's survey...
Last week two Midwestern surveys on drinking drivers were issued. Records of two Evanston hospitals showed that of 300 drivers who had been in wrecks causing injury, 24% were intoxicated (at least one part alcohol to 1,000 parts blood). A survey by Northwestern University's Traffic Safety Institute showed that of 2,000 drivers examined, only 4.2% were intoxicated. Comparison of the two figures demonstrated the extent to which alcohol is a factor in traffic accidents...
Method of Northwestern's survey was to stop drivers at selected points on the streets, ask them to blow up small balloons. The breath-filled balloon was then tested for alcohol on a "drunkometer" developed by Indiana University Medical School's Dr. R. N. Harger. One driver was willing but too drunk, huffed & puffed on the balloon but could not fill it. Helplessly he turned to his wife and said: "Honey, you finish...
...women of the western world were not religious, parsons, church mice and a small minority of men would have the churches pretty much to themselves. Last week the Ladies' Home Journal monthly survey reported upon what 37,000,000 U. S. women think about religion. Only 47% of them attend church regularly, although 76% are church members. Of Roman Catholic women, 85% are regular churchgoers. Of Protestant women, 54% actually go to church-a percentage which, even allowing for U. S. Protestant men who do not attend church, is somewhat higher than Statistician Roger Ward Babson's estimate...