Word: surveys
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Dates: during 1950-1959
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...will see a great deal more campaigning before Nov. 4. Ike, Adlai, Joe McCarthy and Harry Truman are all expected to make major appearances on which a great deal may depend. The Gallup Poll of a few weeks ago showed a slight Ike lead in Illinois. Nevertheless, a careful survey of the state indicates that it should now be marked as Stevenson's by a narrow margin...
...terms his subject --mediaeval history--a "kind of no man's land" that students often skip. Europeans don't have the American passion for breaking down history into blocks by country and era: "We don't study French history; we study history." Not used to general survey courses, Perroy is having considerable trouble compressing the whole Carolingian Empire into three weeks...
...Vice-Presidential candidate quoted a magazine survey which had reported that the Socialist Workers Party is on the ballot in 20 states, but added that the figure was generous...
...successful adman nowadays must "get into the field"-even if it is only on a "one-man survey"-to "check the trade" and get an "on-the-ground approach" to the "big picture." That means, of course, both "sales-wise" and "production-wise." Then, having gotten a "fillin" (which is known in advertising circles as letting an outside dope in on the inside dope), he will be all set to "finalize his thinking" and "explode the market...
Thomas Nelson & Sons, publishers of the new Revised Standard Version of the Bible, called on the advertising firm of Batten, Barton, Durstine & Osborn fof a market survey before deciding on the format. Among the facts & figures turned up in the B.B.D. & O. survey of 2,474 housewives...