Word: surveys
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Dates: during 1950-1959
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...taking them away from more worthwhile pursuits. (The average weekly time spent in viewing TV was 27 hours for students with home sets, according to a recent survey in Stamford, Conn.) These pursuits include homework, which suffers from TV competition, although some students report that they utilize advertisements and dull parts of the broadcasts for studying...
What TV needs most is a sensible balance of different types of programs. This programming calls for more than merely conforming to survey ratings and the philosophy of giving the public "what it wants." Many children claim television has increased their interest in "outside events," but when these events consist almost exclusively of wrestling bouts, mysteries, and westerns, TV is still on the wrong track...
...subject matter of this investigation is divided into three main areas, though all research is supposed to cut across department lines. The first project, under the direction of Merle Fainsod, professor of Government, is the Communist Party, past and present. The second is a survey of all sides of the Soviet economy, conducted by Alexander Gerschenkron, associate professor of Economics. The third study is a sort of amorphous lump, entitled Psychology and Social Life, which, along with several "miscellaneous projects" takes up everything except politics and economy...
Specifically, the Roselle survey disclosed that in 78 percent of its sampled students, the grades of habitual viewers were lower than before television came to the area. These figures applied to those who watched TV for more than 25 hours a week. Only 14 percent of students who squinted at sets for under 10 hours a week had poorer marks. And in a comparison between two test groups of equal I.Q.'s--one of which had TV sets at home and one which did not--it was discovered that the latter averaged 19 percent better in grades than...
...These surveys seem accurate. They were, however, conducted independently and are being analyzed without the aid of consulting educators and psychologists. This is unfortunate, for without the assistance of any such "dignified" group, the survey results may shortly become merely interesting phenomena. Instead, the results can serve as proof that television can educate as well as entertain. They can act as immediate evidence in indicting television for ignoring this responsibility to educate, and for even misusing its power with consequent harmful effects...