Word: surveys
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...Australians rally readily to green causes; in a 2006 survey, 65% said they were "environmentalists at heart." But there are limits to how much they're willing to pay for virtue. Emissions-cutting measures that save money - like low-energy light bulbs and more efficient appliances - have been widely adopted. But costlier items, like gas and solar hot water heaters, solar power panels, and rainwater tanks, have needed government subsidies to win consumer support. And while 60-70% of Australians approve of renewable energy, only 8% have signed up to GreenPower schemes, in which they pay extra to get part...
...ratings company. Your main problem? Determining how many people are listening to a radio station in any given geographic area. This used to be done the old fashioned way, with paper diaries. Arbitron, the dominant ratings-determining company, passes out between one and four thousand paper surveys in a given market. People then judge the stations they’ve listened to recently, send their surveys back to Arbitron, and let them compile the data to send to radio stations. Stations then shell out a meager $40,000 for the complete results and use the statistical proof of their superiority...
...year in business. Its ability to hold its ground while its fellow locally owned bookstores have fallen prey to corporate outsiders means that the bookstore is now Harvard Square’s premier independent center for all things literary.STEADY GROUNDIn January 2007, the Harvard University Planning Office conducted a survey to determine the Harvard community’s opinions on the Square’s “retail mix and urban character.” Fourty-four percent of respondents identified the abundance of chains as their least favorite aspect of the Square; 28 percent said that...
...Groups of People that Allow Me to Wax Statistics for 300+ Pages,” is a collection of figures from every place imaginable. The numbers come from a variety of random places, including a Time Magazine article on Myspace vixen Tila Tequila to a survey conducted by the American Academy of Dermatology on attitudes towards sunbathing. In his introduction, Penn asserts that “numbers will almost always take you where you want to go if you know how to read them.” But the fact that roughly 2.5% of Americans who get married meet online...
...failing in almost every arena, according to a new Harvard study. The third annual National Leadership Index, released this week, also revealed that 77 percent of Americans believe there is a “crisis” in leadership today—up from 65 percent in 2005. The survey of more than 1,000 Americans, conducted jointly by the Kennedy School of Government’s Center for Public Leadership and U.S. News & World Report, suggests Americans were especially critical of the media, the executive branch, and Congress. Of the 12 sectors respondents rated, those three received the lowest...