Word: surveys
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...popularity of retro items like My Little Pony also suggests that when kids do want traditional toys, the classics resonate. "Kids love horses and playing with hair, and My Little Pony speaks to that," says toy expert Byrne. A recent survey by the consulting firm Funosophy found that kids 6 to 8 prefer toys over consumer electronics 49% to 30%. Trouble is, kids a little older (9 to 11) favor the electronics...
...consumers abroad say they will avoid U.S. companies and products like McDonald's, Starbucks, American Airlines and Barbie dolls because of the U.S.'s unilateral foreign policies. And the more American a brand is perceived to be, the more resistance it encounters. For instance, almost half the survey respondents (including 1,000 people from each of the G8 nations, excluding the U.S.) associate Mattel's Barbie with America, while 10% make the same link with Kleenex. So 33% of respondents say they will avoid Barbie, but only 10% won't touch the tissues. (Worldwide Barbie-doll sales fell...
...uncertain economy, some appears to be driven by a desire for sanity. "Most people want a season less rushed and less pressured, where they wake up feeling a little more magic," says Betsy Taylor, president of New American Dream, a nonprofit that runs a website called SimplifytheHolidays.org A 2002 survey by Taylor's organization found that 77% of adults polled said they wanted a "more simplified" holiday season. "We went through a period where everything had to be Martha Stewart perfect," Taylor explains, "but now there's a countertrend where people want to spend less time trying to find...
Some stereotypes are true. Republicans drive Jaguars; Democrats drive Subarus. But why stop there? In the age of the overpriced, overmanaged campaign, the data go beyond red-stateblue-state superficiality into far more whimsical superficialities. For instance, Republicans are more likely than Democrats to bowl, according to a survey of 200,000 Americans by Scarborough Research, a consumer-research firm whose data were used by the Bush campaign. Republicans are, in fact, more likely to do almost everything, from jogging to gardening. Democrats are more likely to watch...
...harder to play sports. They also include more women, who watch more TV. But if we were to go looking for facile stereotypes, we would zero in on the "water-skiing factor." Republicans are 67% more likely than average to water-ski, according to a recent Scarborough survey of nine cities. Democrats are 67% less likely. "I hate to even say this," speculates Jeff Rodgers, a champion water skier and a Republican, "but maybe it's because water-skiing is family oriented." Or it may be that new ski boats start at about...