Word: survivalink
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...late 2001, Cardiac acquired Survivalink of Minneapolis, Minn., for its AED technology and Artema Medical of Sundbyberg, Sweden, for its international sales channels. Last year Cardiac increased its direct-sales force from 18 to 55. It also added eight international sales managers to sell to 40 countries and aggressively went after nascent segments of the market, like schools, employers, doctors and dentists...
...While Survivalink was on track to sell $19 million worth of AEDS in 2001, Cardiac sales in 2002 more than doubled, to $39 million. Though precise industry numbers are elusive, Cardiac controls 15% to 25% of the market. "We're small and nimble," says president and CEO Raymond Cohen...
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