Word: survivor
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...Iverson happens to be top pitchman. And the combination is just one reason why Reebok, written off two years ago as a dead maker of fad sneakers, is back. Since signing Iverson, Fireman has pulled down endorsement agreements from women's tennis giant Venus Williams, sponsored two seasons of Survivor and inked a deal with the National Football League to be its exclusive supplier of uniforms and sideline apparel. But the real victory came this month when Fireman and NBA commissioner David Stern announced a 10-year arrangement that makes Reebok the official outfitter and marketer of game uniforms...
...gadgets get you off the couch and on the floor, that's progress. But don't expect a few minutes' exercise to transform your midriff. Alicia Calaway, 33, the personal trainer from Manhattan whose textbook anatomy wowed millions of viewers of Survivor: The Australian Outback, tries to work out 1 1/2 hours a day, five days a week, to maintain her physique. Strangers still ask her to lift her shirt for an ab peep show, she says. "My abs are so popular at this point, I'm thinking about putting out a video to teach people what I know...
When America last left Dirk Been the youth pastor and small-time actor was thanking God for giving him the chance to appear on Survivor. More than a year later Been is still confined to the purgatory of regional theater, but now he's found a new outlet for his survival skills: advising teens how to endure the often solitary desert isle that is virginity and keep their eye on the ultimate prize of sex during marriage. The celebrity face for the burgeoning virginity movement, Been was also the main attraction at the three-day "Abstinence: Taking the World...
...follow-up tracking the same students into their twenties. But judging by an informal survey, some pledgers may have a rough road ahead. Been, for one, whose website lists his favorite hobby as dating and favorite comfort item as his waterbed, has run into romantic troubles of late. "Survivor kind of killed my dating life," he says. Perhaps it was all that talk of abstaining...
...speculation has mounted, particularly among the French press, who seem to feel some nationalistic horror that an American could conquer their most feared racecourse. For his part, Armstrong has been tested and tested again, and he has never tested positive. Each time the question comes up, the cancer survivor responds coolly, saving his incredulity for after the press conference. I have been to the cusp of life and death, he has said. Why would I threaten my health just to win a bike race...