Word: survivor
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Rocco's, DiSpirito says, is a deeply personal venture that pays homage to his southern Italian heritage. So why turn over his dream--not to mention his 78-year-old mother, who makes meatballs in the kitchen--to the all-seeing cameras of Mark Burnett, producer of Survivor? "I may be naive to say this," he says, "but I knew my second restaurant would be a highly scrutinized affair anyway--young chef, three-star restaurant down the block. The fact that cameras are running around doesn't make you feel any more scrutinized." Not if you're one of PEOPLE...
...myself." It doesn't hurt that Corrado's self happens to be a rotund, New Jersey--accented Italian-American actor (he was eaten by wild boars in Hannibal) who earlier in the evening was singing opera in front of the restaurant. Says Burnett: "This cast would do great on Survivor, as far as dramatic television." Some of the customers are also cast members: they apply on the show's website, arguing why their dinner would make good TV (a gay marriage proposal, for example), and they are wired with mikes when they arrive...
...divide between the first-class swells and the coal shovelers in Titanic, and co--executive producer Ben Silverman, who conceived the show, argues that "restaurants are the new theater." The Restaurant is also the new advertising: it will have product placements worked in even more snugly than Survivor does. DiSpirito runs errands in a Mitsubishi, and only American Express cards and Coors beer will make it onscreen. (Network commercial rules still apply, so there are no hard-liquor placements.) Thanks to these sponsorships, the show costs NBC almost nothing. As for the customers, Silverman notes with satisfaction, "Not only...
...probably no accident that reality TV came into vogue just as Bill and Hillary Clinton were leaving the White House: something had to fill the void. The Clintons anticipated Survivor. Each week they faced daunting challenges and terrible embarrassments, and everyone waited to see if they would be kicked off the island. In the end, they survived--tarnished but still together, quasi-triumphant, even. There was a Homeric quality to all this; the Clinton saga seemed more fantastic than real, the mischievous work of some puckish minor deity. (Cyclops and the Sirens had nothing on Gingrich and Lewinsky.) Bill Clinton...
...Malaysian government pays to each survivor of an elephant, tiger or wild-boar attack...