Word: survivors
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Here's a novel idea for an airline: "People don't need to be treated like cattle." Founder David Neeleman's basic premise is giving lift to jetBlue, the lone, thriving survivor of a disastrous year for new airlines. In recent weeks, such upstarts as Pro Air, Legend and National all went bust, casualties of high fuel prices and hypercompetition from the big boys. That's not as likely to happen to jetBlue, whose business plan is well designed, well funded and well targeted...
...this game-within-the-game lies something essential about Survivor. Much ink has been spilled about the show's meaning since it conquered TV last summer. Yes, it's about the voyeuristic impulse. Yes, it's about greed, brains and stamina. Yes, it's about a television business in flux. But in a word, Survivor is about control...
...much depends on a raw cow's brain. At least it does if you are Mark Burnett, executive producer of Survivor and Survivor: The Australian Outback, with a rich deal to produce Survivors 3 and 4 for CBS and a big, fat secret to guard--the outcome of a game that drew almost 52 million viewers for its finale last August. On that secret rest millions of dollars and the fortunes of a network. So pose him an innocent question--Is it true the S2 contestants ate raw cow's brains?--and you will get a stone-faced...
Within the paranoid world of Survivor fandom, it is almost plausible that any revelation about the cow's brain--that crucial fact!--could lead some talented detective to the solution and bring down the house of cards. ("Raw cow's brain? Yes...it all fits! The winner is Colby!") Last year rabid fans scoured video stills and images swiped from CBS computers to glean clues, some accurate, some not, about which Survivor would next get booted. But Burnett played the would-be spoilers like a baby grand, impishly editing footage and planting red-herring files at the official website...
...well they cash in will largely be up to CBS. The first group of Survivors got a taste of post-Survivor show biz, mainly on shows from CBS or its Viacom siblings, including JAG, Becker, Nash Bridges and UPN's Freedom. But the network retains control over their availability. Jenna Lewis and Gervase Peterson had to turn down $10,000 to open a Best Buy retail store, for fear of alienating sponsor Target. Even Hatch was denied the chance to be a host of NBC's Saturday Night Live, and CBS kiboshed his plans for a Survivor book. "Basically...