Word: sushi
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Dates: during 2000-2009
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...least what ensued in the wake of a few generously poured ochoko, or ceramic cups. But after decades of the drink being sold--and mass-produced--in the U.S., America's acceptance of Japanese rice wine has matured beyond that of the warm tipple gulped by sushi-going Japanophiles to become a premium drink of choice, sipped with an Asian or a European food pairing or just chilled and enjoyed...
Sake buyer Paul Tanguay says more information in English on the label is key to U.S. sales. And he's one to be heard. Having worked with every distributor in the U.S. while he was the beverage director of Sushi Samba restaurants nationwide, Tanguay is a formidable player in the popularization of the drink and imported sake's upward trajectory. "So much of what goes into developing brands in this business is distribution," says Sidel. "This is true of management of any luxury good or product--who is buying it, who is drinking it--and that is determined by distribution...
...husband and I entered Osaka's Kitcho restaurant, we knew we were in for a one-of-a-kind meal: a master class in kaiseki, or formal banquet cuisine, and also in luxury, Japanese-style. Kaiseki is nothing like most Japanese food abroad. Sukiyaki, tempura, teppanyaki and even sushi are modern and often fusion inventions, many of them created to suit foreign tastes. A kaiseki banquet consists of multiple elaborate minicourses of rare seasonal ingredients, most unknown outside Japan. More than a meal, it's a multidisciplinary feast for the senses. Since it has roots in the Zen tea ceremony...
...Sushi...
...rapid expansion of other species now being farmed, which have much higher feed requirements. Ranched tuna, for instance, dine on live pelagic fish, such as anchovies, sardines and mackerel, but it takes about 20 kg (44 lbs.) of such feed to get 1 kg of tuna ready for a sushi bar near you. (Tuna are ranched - that is, corralled from the wild and then fed in anchored pens - because despite prodigious efforts, especially by the Japanese, no one has been able to raise tuna from eggs...