Word: suslov
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...then he was back in Switzerland, in charge of marketing. When CEO Helmut Maucher began redefining Nestle's product and branding strategy, he leaned increasingly on Brabeck. He even took to calling Brabeck Suslov, a joking reference to Mikhail Suslov, notorious chief ideologist of the Soviet Communist Party. The new product strategy involved grouping all Nestle products under six global brands, including Nescafe, Nestea and Nestle itself. Once it was launched, Brabeck grew restless and asked to be sent back into the field. Maucher was then in his mid-60s and close to retirement. Brabeck technically reported to the chief...
Neither he nor Mikhail Suslov, the senior party ideologist, was at the meeting ((at which the Soviet leaders decided to crush the Hungarian revolution with tanks)). They were in Hungary, trying to deal with the situation that was developing there. Mikoyan flew home only after we'd made our decision. His apartment and mine were on the same floor. When I told him about our decision, he objected strenuously that armed intervention was not right and that it would undermine the reputation of our government and party...
...Only Suslov squawked. He wanted to hold everything in check. "You can't do this!" he said. "That's all there is to it. How will the people understand?" My answer then and now is that the people will always distinguish good from...
...leadership. Sergei's tale is also a parable of treachery. Even Anastas Mikoyan, then Soviet President and a putative Khrushchev ally, comes off as a bet hedger who bows to pressure from a web of plotters that includes Presidium ((now called Politburo)) members Leonid Brezhnev, Nikolai Podgorny and Mikhail Suslov, Deputy Premier Alexander Shelepin and KGB chief Vladimir Semichastny...
...young party chief's reputation pleased two important spa guests: Mikhail Suslov, then the chief Soviet ideologist, and KGB Chief Yuri Andropov, both austere figures disgusted by the corruption of the Brezhnev era. When Kulakov died in 1978, he left vacant the position of Communist Party Central Committee Secretary in charge of agriculture. To fill it, General Secretary Leonid Brezhnev, presumably acting on the advice of Suslov and Andropov, chose a man he had evidently met only recently: Gorbachev. That meeting occurred on Sept. 19, 1978, at the tiny railroad station in Mineralnye Vody, where Brezhnev's train stopped...