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...sales would support a breast-cancer cause. Jarmoska was stunned by the profusion of pink cosmetics, jewelry, teddy bears, blush wines, blenders, candles and paper products. "I realized breast cancer had become the poster child of corporate cause-related marketing campaigns," she says. "With so many companies involved, my suspicion was that the motive was not always entirely pure...

Author: /time Magazine | Title: Pink Ribbon Promises | 10/8/2006 | See Source »

Jarmoska is not alone in her suspicion. A growing number of breast-cancer activists and organizations have become concerned that the pink ribbon-- an emblem of breast-cancer awareness since 1992--has been hijacked for marketing purposes, a phenomenon that some call pink washing. Last year the Susan G. Komen Breast Cancer Foundation, the nation's largest private charity focusing on breast cancer, urged consumers to start asking questions like how much of the money they spend on pink purchases will actually go to charity, what kind of activities does the charity support and what has its record been...

Author: /time Magazine | Title: Pink Ribbon Promises | 10/8/2006 | See Source »

...until that point, no one—neither the professor nor any other student—had referred to the slave that way. [CORRECTION APPENDED] Once the initial shockwave subsided, a scene in stark contrast to the brochure photo came into focus: A set of black students leering in suspicion, frustration, and anger at a white student who was apparently oblivious to his grave error. Recognizing the rapidly changing climate of the room, our professor explained that a certain degree of “tension” was to be expected in a class that dealt with a racial subject...

Author: By Ashton R. Lattimore | Title: Diversity and Denial | 10/4/2006 | See Source »

...fictitious Philpot Institute in Cambridge, Goodman—whose first book of short stories, “Total Immersion,” was published the year she graduated from Harvard—chronicles the meteoric rise of a young scientist who falls victim to a poisonous cloud of suspicion over his research. While the novel can be engaging and will evoke a few chuckles, the storyline is often unclear and frustrating for the reader to follow...

Author: By Kevin Zhou, CONTRIBUTING WRITER | Title: Integrity, Intrigue, and Infighting in the World of Science | 10/4/2006 | See Source »

...thoughts of each individual character. At the beginning, Cliff, one of the lab’s dashing young scientists, believes he has achieved a scientific breakthrough when a virus he injects into cancer-ridden mice surpisingly shrinks tumors. However, the entire lab soon falls under a cloud of suspicion when Robin, his girlfriend, begins to question the validity of his work. As the lab transitions from a period of jubilation to embarrassment, each character’s behavior is candidly relayed by Goodman, shedding light on a rarely-seen dimension of the scientific world...

Author: By Kevin Zhou, CONTRIBUTING WRITER | Title: Integrity, Intrigue, and Infighting in the World of Science | 10/4/2006 | See Source »

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