Word: sutherland
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...voice-overs are most effective when people recognize the voice--but can't quite put a name to it. Odd but true, according to a study that will appear in the Journal of Consumer Research later this year. Researchers studied reactions to TV commercials with actors David Duchovny, Donald Sutherland, David Hyde Pierce and Willem Dafoe voicing pitches for Sprint, Volvo, Lipton and Qwest, respectively. The commercial watchers' prior attitudes toward the celebrity influenced how much they liked or disliked the brand, but surprisingly, the celebrity endorsements evoked stronger feelings for the brand when viewers weren't sure to whom...
Tony Baekeland grew up with two competing family identities. His great-grandfather, Leo Baekeland, was the inventor of Bakelite and the "father of plastics." His parents fancied themselves aristocrats. They socialized with Greta Garbo and Tennessee Williams, the Duchess of Sutherland and Yasmin Aga Khan. But they were vagabonds, getting by on good looks, lordly manners and copious spending. Brooks Baekeland was a self-proclaimed writer who never published. His wife was an artist too busy to paint. Each of them had a love of danger and a propensity for violence. Each seemed more interested in boasting of Tony...
...bundle of letters was delivered to the Associated Press office in Beirut. One was addressed to President Reagan and signed by four of the six missing Americans. That seemed to confirm that the four--A.P. Correspondent Terry Anderson; the Rev. Lawrence Jenco, a Catholic priest; Agriculturist Thomas Sutherland; and David Jacobsen, director of the American University hospital in Beirut--were still alive. Two others, Diplomat William Buckley and Librarian Peter Kilburn, are not accounted for and feared dead...
...basic techniques by which this translation is accomplished were laid out in the late '60s and early '70s by two University of Utah professors, Ivan Sutherland and David Evans, in fulfillment of a contract for the U.S. Department of Defense. Their task: to build a flight simulator for pilot training that would show on a screen the same unfolding landscape the pilot would see from the air. To do this, the Utah scientists first had to program into the computer a precise mathematical model of every tree, house and mountain in the flight path. Then they instructed the machine...
Today's most advanced graphics systems take Evans and Sutherland's procedure one step further. Using a programming technique known as ray tracing, they follow the path of each ray of light as it travels from its source, say the sun, to the viewer's eye. Upon striking a surface, each ray will be absorbed, reflected or transmitted in accordance with the laws of optics. Programmed with a mathematical model of the behavior of light rays, the machines can re-create lighting effects of dizzying complexity. Caltech's Jim Kajiya, for example, has used ray tracing to show how ripples...