Word: sutro
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...already commands 28% of the personal computer market, and industry watchers believe the new products will strengthen its dominance. Says Bruce Nollenberger, first vice president of Sutro & Co., a San Francisco brokerage house: "IBM is flexing its muscles, and the computer world is taking notice...
...early stages of development, there are now simply too many firms trying to capture the same market. These include new, well-financed companies like Genentech and Cetus, big drug companies like Merck and Eli Lilly, plus a host of smaller, undercapitalized firms. Observes Jonathan Ziegler, vice president of Sutro & Co., the San Francisco brokerage house: "There is duplication of effort on a grand scale in this industry. Probably 150 of the 200 companies are working on the same five products...
Some seeming nonessentials, however, seem to remain much in demand. Says Lewis Katcher, a research director at the Sutro & Co. brokerage firm in San Francisco: "Yacht sales will remain strong but sailboats will be down," a sign that while millionaire boatowners remain secure weekend sailors are financially vulnerable. Then again, as always in recessionary times, women are continuing to buy cosmetics regardless of cost. At the fancy Georgette Klinger skin care salons in New York, Chicago, Beverly Hills and Bal Harbour, Fla., sales of treatments and assorted preparations have continued to rise at 20% per year. But this year, reports...
Some leading builders accept the new rules for good business reasons. "In the long run," says Haywood Elliott, president of the lending institution of Sutro Mortgage Investment Trust, "the development that gives a place to beauty and pleasant environment certainly enhances the value of a project." Barbara Sayre Casey, vice president of the home-building firm of Kaufman & Broad, adds: "Every builder is now in the same position. If you did an environmentally sound job that cost you more, you were penalized. Someone could go across the street, do a cheap job and undersell...
...Eiffel Tower. New York has the Empire State Building, Chicago the soaring John Hancock Center. And San Francisco? It now seems that the dominant structure in that sculptural city of steep slopes and sharp profiles will be a gigantic television antenna. Rising from the top of residential Mt. Sutro in the geographic center of town, it will bestride the narrow city like a clumsy metal Colossus, standing a full 1,811 feet above sea level. To signal its presence to low-flying planes, it will wear gaudy red and white stripes studded with seven rows of 1,000-watt beacons...