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...bets on several other new models, which are planted in key market segments critical to GM's future sales: the hybrid Chevrolet Silverado pickup truck, the Buick Lacrosse sedan and three new crossover vehicles (the Cadillac SRX, Chevrolet Equinox and GMC Terrain) that are part car and part SUV, all of which will reach dealers soon. (See pictures of American muscle cars...

Author: /time Magazine | Title: Can GM's New Models Woo Back Buyers? | 7/15/2009 | See Source »

...Porsche and Piech families together own about 50% of the common stock of Porsche Automobil Holding SE, which in turns owns more than half of VW stock. And the two companies have been working ever more closely together, including sharing a slew of joint operations. The Porsche Cayenne SUV and its VW equivalent, the Touareg, for example, share the same chassis and are built in the same plant. (See the most important cars of all time...

Author: /time Magazine | Title: Why VW and Porsche are On a Collision Course | 7/2/2009 | See Source »

Americans don't need to use an SUV every time they go to the bathroom. Which helps explain why this spring a mainstream brand, Scott, started offering toilet paper made with 40% recycled fiber. Switching to such material could make a big difference: the NRDC estimates that if every household in the U.S. replaced just one 500-sheet roll of virgin-fiber TP a year with a roll made from 100% recycled paper, nearly 425,000 trees would be saved annually. (See pictures of the world's most polluted places...

Author: /time Magazine | Title: A Delicate Undertaking | 6/10/2009 | See Source »

Many people on both the right and the left like to portray environmentalism as sacrifice - denying oneself some kind of pleasure (a heated pool, extra space in an SUV, the convenience of dry cleaning) in order to help save the planet. Conservatives do so partly because they believe pursuing self-interest in the form of material pleasures is necessary for the proper functioning of markets. Liberals do so because they believe rampant materialism can distort the proper functioning of democracies (and because "Yes We Can" T shirts don't need dry cleaning anyway). But what if environmentalism didn't really...

Author: /time Magazine | Title: Competitive Altruism: Being Green in Public | 6/3/2009 | See Source »

Take the new efficiency standards. For years, U.S. automakers have fought tougher regulations by arguing that Americans tend to prefer larger, gas-guzzling SUVs and trucks. That's not always true: when gas prices were at an all-time high last summer, sales of SUVs were down considerably, while hybrids flew off dealer lots. Since then, prices at the pump have dropped - and so has the appetite for small cars. As long as the price of gas remains volatile, it's far from certain that Americans will buy the more efficient cars and trucks the new standards will require automakers...

Author: /time Magazine | Title: Is the President Green Enough? | 6/1/2009 | See Source »

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