Word: suzuki
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...announcement, though sudden, was not surprising. With the staid middle-aged consumers of India's middle class giving way to urbanites and youngsters with a lot of disposable cash, not much hope was left for these two modest modes of transport. A Maruti-Suzuki spokesperson says the company made a conscious decision to phase out the car as the definition of "people" - in order words, India' vast middle classes - has transformed in the last two decades. In January 2010 sales of the M800 were down 55% over the same period the previous year as Indians opt for cars with features...
...Suzuki India leads the segment with a 46% share, followed by Hyundai at 16.5% and Tata Motors at 14%. But the rankings are set to change as others pile in. On Dec. 12, Volkswagen announced its first made-in-India compact, the Polo, which will be manufactured at Chakan, 110 miles (175 km.) from Mumbai. India will also be the lead country for Honda Motors' planned global small car - tentatively named the 2CV - which will begin selling by the end of 2011. Struggling General Motors began producing the pint-sized Chevrolet Spark in India last year and plans to roll...
...around the room: let go of perfectionism in all its tyranny. Margaret, a publishing executive, tells her own near-miss story of how she stepped back from the brink of insanity. On her son's fourth birthday, she says, "I'm like 'Oh, my God, he's eligible for Suzuki!' I literally got on the phone and called 12 Suzuki teachers," she says, before realizing the nightmare she was creating for herself and her child. Shutting down your inner helicopter isn't easy. "This is not a shift in perspective that occurs overnight," Matt admits after class...
...Jagdish Khattar, former managing director of Suzuki India who now runs Carnation Auto, an independent multibrand auto sales start-up, attributes Ford's poor showing to a lack of the right mass-market product. Its India models - the Fiesta, Ikon and Fusion - are relatively large and expensive (for India). Small cars - those powered by engines of 1.5 liters or less and generally costing no more than $8,000 - drive 70% of auto sales in the country. "Ford was operating in just 30% of the market," says Khattar. "All the action was happening elsewhere." The diminutive Figo is Ford...
...segment is getting crowded. Toyota, Volkswagen, GM and Nissan are expected to roll out small cars in India over the next two years. Suzuki India, king of the tiny automobile, is investing $2.28 billion in the country over the next five years to upgrade factories and strengthen distribution for a raft of new models. Even GM on Sept. 24 announced an unusual collaboration with Bangalore's Reva Electric Car, makers of the G-Wiz, to produce small, affordable electric vehicles for India. Mulally said recently that India would play a big role in accelerating Ford's presence in the Asia...