Word: suzukis
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...Indeed, the best-selling kei such as the Move and Suzuki's Wagon R are practical and conservative. But manufacturers introduced 11 new models last year, among them sportier, more technologically sophisticated cars geared for younger buyers. Mitsubishi automotive designer Akinori Nakanishi likens the company's new Mitsubishi i to an iPod Nano on wheels, down to the bright colors. (A deluxe version comes with a docking port for a Nano and a satellite navigation system.) Mini design might sound like dull work-tight budgets, less room for bells and whistles-but Nakanishi says his team welcomed the challenge...
...India and other developing countries. Yet the market for kei is likely to remain largely restricted to Japan. That's partly because profit margins are too low to justify international sales. Daihatsu sells some of its minis in Southeast Asia and is working on a deal in China. But Suzuki-Japan's top minimaker until Daihatsu passed it last year-is reducing mini production in favor of subcompacts and compacts. "Minicar engines made for the Japanese market are too small," says Yoichi Kojima, a spokesperson for Suzuki. "Here you have only four passengers, but in India, for example, you need...
...hope he arouses the fire that's dormant in the innermost recesses of my soul.' ICHIRO SUZUKI, baseball player for the Seattle Mariners, about facing fellow Japanese player Daisuke Matsuzaka, a pitcher for the Boston...
...hope he arouses the fire that's dormant in the innermost recesses of my soul.' ICHIRO SUZUKI, player for the Seattle Mariners, about facing fellow Japanese player Daisuke Matsuzaka, pitcher for the Boston...
...That Matsuzaka would eventually follow the likes of Ichiro Suzuki and Hideki Matsui to the U.S. Major Leagues was inevitable, and Japan is proud of his success, if a bit worried that expectations in Boston might be running too high. (Japanese fans may be a little fuzzy on Beantown's traditions, though. Toshiyuki Nagao, a lifelong fan, expressed concern that "there are many academic and white-collar people in Boston, who might not appreciate baseball's earthy passion." Nagao-san, you'll find plenty of earthy passion in the Fenway bleachers.) But some guardians of the Japanese game fear that...