Word: svedberg
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Dates: during 1960-1969
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...this year, Senior Editor A. T. Baker and his staff -Arnold Drapkin, Andrea Svedberg and Nancy Smith -have been responsible for 172 pages of color. In recent weeks, they have been working closely with Louis Glessmann, TIME'S new art director. Much effort, of course, is geared to fast-breaking news stories. Improved communications and technology enable TIME'S production department, headed by Charles Jackson, to close color layouts as late as Saturday morning and still meet the magazine's deadline that night. Thus TIME has featured pages of color on the Apollo 11 triumph, President Nixon...
REPORTER Andrea Svedberg spent a long month last winter visiting Manhattan's high-fashion houses, selecting the minimal clothes to be shown in this week's color spread on the new nude look. But while finding the right garments turned out to be a time-consuming procedure, there was no difficulty in choosing the setting for the photographs. Because Greece and Crete, Sardinia, Rhodes and Rome are places where the nude look was familiar centuries ago, the editors decided that the only proper background would be the Mediterranean littoral...
...crowded schedule and hasty traveling between locations brought unavoidable problems, but nothing was quite so disconcerting as the cold and rainy out-of-season weather that the travelers had to contend with. There were days when the models' clothes seemed doubly flimsy. As veterans of such assignments, Reporter Svedberg and Photographer Gigli had come prepared. Gigli handled his cameras while bundled up in a windbreaker; Andrea's working uniform was blue jeans, a heavy sweater and a ski jacket...
Researcher Andrea Svedberg comes from a family of varied talents. Her grandfather won the 1926 Nobel Prize for chemistry. Her grandmother, a retired medical doctor in Stockholm, won the International Stalin Peace Prize...
...with the cover story presented similar technical and artistic problems. For the Triptych scene, Photographer Ormond Gigli had to ask the dancers to freeze in mid-motion. In several cases, performers left busy rehearsal schedules in austere studios to re-create their dances for Color Projects Researcher Andrea Svedberg and the cameramen in settings that made for better photography...