Word: swag
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Dates: during 2000-2009
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...music biz, promotional merchandise is known as swag, and David (Beno) Benveniste, 30, is the swagmeister. His Streetwise Concepts & Culture gives away thousands of T shirts, stickers, posters and CD samplers to "street teams" of young volunteers (speaking of free) who spread the buzz to other kids in skate parks, high schools and concert parking lots. It's peer-to-peer marketing done with minimal investing and maximum effect. "Everybody wants free stuff," he says with a laugh. "And if a16-year-old has a backpack full of cool gear to hand out, he feels like a king...
...course, some people who know us have suggested that in our case the underlying problem may be pure laziness. To them I retort: That wouldn't explain the swag situation, would...
...cried. How could I have married a man who would make a drape assumption? He was confused; he didn't realize he had married a woman who sobbed over swag (which he always thought was something burglars made off with...
Epstein says that if the swag snafu had come up in the course of therapy, he would have asked, "What went through your mind when you saw what he did to the swag? If he was careless about that, does it seem to have some implications for how your relationship is or might...
...when I asked my husband (by instant message) what was going through his mind when he tore down my swag, it just reopened old wounds...