Word: swag
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Dates: during 2010-2019
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When freshmen made their way inside, they were immediately greeted by a collection of exuberant upperclassmen ready to give out House swag...
...like an odd target, but to Redford, who has been involved with the festival since its beginning, she's an example of what the festival has become. In his press conference, Redford said Sundance has been "sliding" of late, blaming "ambush marketers" for taking over storefronts to promote their swag and celebrities who just show up for the paparazzi attention. "It kind of engulfed what we did," he said. "You end up with parties and celebrities and Paris Hilton ... and that's not us. Sundance has nothing to do with any of that." This year, by hiring a new festival...
...feast on them. At this year's festival, which lasts through Jan. 31, the feature films star actors like Ben Affleck, Elijah Wood, Jessica Alba and Dakota Fanning. Yet for every Tilda Swinton, there is a Jon Gosselin to show up and pose for pictures or grab free "swag bags" at lounges set up by retailers who hope to get their clothes, watches and products onto celebs' much-photographed bodies...
...Association's President, Joey Berlin, has authored no criticism that I could find on line. His one published comment was a letter to the Los Angeles Times defending the sanctity of the press junket, in which the studios pay for reporters to come to Hollywood, pick up some swag and spend a few minutes chatting up stars and directors. Berlin extolled "the hard-working journalists who spend up to 40 or more weekends a year on the 'junket circuit,' gathering whatever juicy morsels they can to satisfy the insatiable appetite for news about Hollywood." And then they get to give...