Word: swaggart
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Dates: during 1980-1989
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BATON ROUGE, La.--Television evangelist Jimmy Swaggart, who reportedly was photographed with a prostitute, confessed yesterday that he had sinned and said he would stop preaching until church officials complete an investigation...
...year. In one seven-month period, Christian Broadcasting Network revenues fell 32.5%, compared with the same time in 1986 -- a drop that partly reflected the loss of its star, Pat Robertson, to presidential politics. Jerry Falwell's income for March through October was $6 million less than projections. Jimmy Swaggart and Oral Roberts refuse to disclose their 1987 results, but the latter's situation is obviously rocky. Broadcast ratings for all these top preachers have also dropped...
After the memorial service, there is a picnic and church bazaar. While women swap dessert recipes and sewing hints, men exchange investment tips and talk soccer. Everybody gossips. Weightier topics are also touched on: AIDS, the Persian Gulf war, Evangelist Jimmy Swaggart's recent Brazilian tour. What distinguishes the occasion is its civility. Even the singing of hymns at the service seems contained. Perhaps the restraint stems partly from the absence of hard liquor and beer. "As practicing Protestants, many of us think alcohol is unholy and unhealthy," says John Homer Steagall, 68, a retired Singer sewing-machine general manager...
Case in point: Gary Hart withdrew from the 1988 presidential race because of allegations of a weekend sexual encounter with a woman not his wife. In Baton Rouge, the state capital and headquarters of televangelist Jimmy Swaggart, Gov. Edwin Edwards boasts of his extramarital affairs...
...happy with what they see. A Gallup poll survey this spring showed that since 1980 there has been a sharp decline in American public esteem for four of the country's most important TV preachers: Oklahoma- based Oral Roberts (whose approval rating dropped from 66% to 28%), Swaggart (76% to 44%), Virginia's Pat Robertson (65% to 50%) and California's Robert Schuller...