Word: swallowable
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...increase, Reagan argued, is a bitter pill the nation must swallow to keep economic ills from worsening. He conceded at a Republican rally in Billings, Mont., that budget deficits are at the core of the problem. (Even if Congress approves the tax bill and adds $21 billion in fiscal 1983 revenue, the deficit is expected to be as high as $150 billion.) "For a conservative President like me to have to put his arms around a multibillion-dollar deficit is like holding your nose and embracing a pig," the President admitted. But the way to get a grip...
Most analysts believe that the company and the Justice Department will agree to swallow Greene's changes. One possible question mark is the attitude of William Baxter, chief antitrust prosecutor, who would strongly prefer to keep the regulated operating companies from competing in unregulated areas like equipment marketing...
...brand is established and costs are met, each extra six-pack means more profits. Two weeks ago, Anheuser-Busch reported six-month profit gains of 24% over 1981 levels while selling only 10% more beer. That showed just how large profits can be once a firm is able to swallow the huge cost of launching a national product. As one beer executive points out, the drink's ingredients cost less than the bottle or can that it comes in and the advertising that is used to sell...
...make their beers even smoother and easier to swallow, many American brewers have been skimping on the use of hops, a perennial vine of the mulberry family. Hops are used to give beer its distinctive and some times bitter flavor, and during the past ten years U.S. brewers have cut back by about 15% on the ingredient in nearly all their brands. Explains Leo Bernstein, vice president and director of laboratories for Schwarz Services International, a Connecticut consulting firm that works with breweries around the world: "Lighter beer was a marketing decision when American brewers wanted to enlarge the market...
...mountain crag, climbed aboard an ostrich before one game and galloped around the infield. It couldn't have hurt and it might have helped; if the ostrich could not actually execute the double play, neither could the Braves, and it was always possible that the bird would swallow the ball...