Word: swallowers
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Dates: during 1950-1959
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...couple in which the husband is the bumbling idiot. A coffee commercial at the end of the program declared that the head of the household knows best about coffee brands, and pictured a pleased father drinking the brew and calling for it by name. The preconditioned viewers could not swallow that, according to Schwerin's figures, and belief in the advertiser dropped...
...door. Ostensibly, the No. 1 digger (Robert Taylor) is out to find the tomb of the first Pharaoh to believe in only one God-the one influenced by the Biblical Joseph. But as the story goes on. the moviegoer gets an uneasy sense that he is being asked to swallow an ideological camel (with Eleanor Parker on top) about the Americans and how they alone shine like good deeds in a naughty world. ("I am afraid," sneers a callow young Menjou-type, obviously a foreigner, "in all the hustle and bustle [in America], the spiritual might have been somewhat neglected...
...pious Hindus, a solar eclipse is caused by a demon named Rahu who is only a severed head. He hates the sun because it was instrumental in getting his body removed; so every now and then he tries to swallow...
...dial of the counter. Moreover, where the atomic cocktail test was once thought to require a second visit to the laboratory for a reading 24 hours afterward, researchers at the Navy's Radioisotope Laboratory in Bethesda, Md. now find that all the patient need do is swallow a glass of water containing a minute amount of radioactive iodine and sit around for an hour until the technician comes with the scintillation counter...
...program was born two years ago out of hard military and economic necessity. The Western allies needed arms, and their factories needed work. OSP was a lot easier for Congress to swallow than outright grants and arms shipments, and it was a way for U.S. dollars to get around U.S. tariff barriers, help Europe towards "trade...