Word: swangard
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Dates: during 2010-2019
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Make no mistake, however: Woods will be under mind-bending pressure at the Masters. "His chances of connecting with the fans, consumers, and making himself marketable again begins and ends where it always has - his ability to be a phenomenal golfer," says Paul Swangard, managing director of the James H. Warsaw Sports Marketing Center at the University of Oregon. Jonathan Bernstein, a Los Angeles-based crisis consultant, suggests that if Tiger bombs on the course, he should just admit that the personal distractions weighed on his game. "A little self-deprecation and honestly and humility will go a long...
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