Word: swankier
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Dates: during 1970-1979
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...average only 80 of the cosmetics sales dollar goes to pay for ingredients. The extra cost of the better ones used in prestige products comes nowhere near accounting for the difference in selling price. The real difference is in fancier packaging, splashier promotion, and the fact that the swankier cosmetics are made in limited quantity for sale through prestige stores, which raises the manufacturing cost per unit...