Word: swanning
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...what many people called him: "the greatest advertising man in the U.S." Lifebuoy soap was introduced from England in 1898, but it was Countway who, after a golf game one hot afternoon, invented B.O. to go with it. He had presided over the debuts of Lux Toilet Soap, Rinso, Swan and Spry. He had earned his huge salary (in 1939, $469,000, highest in the U.S. outside Hollywood) by boosting Lever sales from less than $1,000,000 in 1913 to $250,000,000 last year. But now Countway, old (69) and ill, was ready to let Chuck Luckman play...
Marshall W. S. Swan...
...Russia's Black Sea beaches. As soon as Brazilian Foreign Minister João Neves da Fontoura had loudly and lengthily denied his undiplomatic blurt to New York Herald Tribune Correspondent Joseph Newman ("Russia is the greatest danger to the world"), Surits presented his credentials at palm-shaded, swan-graced Palácio Itamaraty, the Foreign Office. Pint-sized Surits beamed at pint-sized Neves da Fontoura...
...Swan Song (by Ben Hecht & Charles Mac Arthur; produced by John Clein) finds the authors of Twentieth Century and The Front Page collaborating on Broadway for the first time in seven years. But only as rewrite men. They have varnished up a thriller called Crescendo that thudded on the road last winter-and that is still dead wood...
...that of the Ballet Theater. Actually, under the superb guidance of maitre-de-ballet Frederic Franklin the corps de ballet has gained the precision of the Rockettes, while the corps de ballet girls in the Ballet Theater keep their own time and often fall flat on their derrieres in "Swan Lake" and other romantic ballets which require the grace and accuracy that the Ballet Russe alone can offer...