Word: swansons
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Dates: during 1950-1959
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Cornell has entered the Eastern Intercollegiate Swimming League this year for the first time and brings strength with it in the medley relay, sprints, back stroke, and individual medley that will definitely give the Crimson trouble. This strength centers around Robinson Ord, Captain Roy Swanson, and Pete Wolf...
...Swanson Versatile Threat...
Behind Ord in the 50 is Engene Holman, who has covered the distance in 24.5 in the 100, Swanson is Cornell's second best, with 54 seconds his best clocking so far. But this is not the versatile visiting captain's best event...
...sell their products, the Swansons also go right to the housewife. Clarke Swanson likes to prowl supermarket food counters, see for himself how housewives shop. Says he: "I watch them pick up a package, drop it, pick up another, look at the picture. Finally, they put something in the basket. Then I ask them why." One thing he found was that the picture on the package was just as important as the price tag. As a result. Swanson packages all have bright, tempting wrappers...
...frozen pre-stuffed turkey costs housewives a few cents a pound more than the unstuffed one, but the Swansons soon hope to sell both birds at the same price, make money on the added weight of the stuffing. Next on the list of possibilities: a corned beef dinner and a ham steak din ner. Says Clarke Swanson: "Our plants are the kitchens of tomorrow. Fifteen years from now 50% of the space in stores will be for frozen foods...