Word: swansons
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Dates: during 1950-1959
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Creative Urge. General Foods is not above jumping into a new product that has already won medals on the consumer battlefield-even if a competitor holds the medals. When Swanson's originated the TV Dinner, and began plugging the new convenience, General Foods followed it into the frozen-dinner field. Swanson, now owned by Campbell Soup Co., has sold a quarter of a billion TV Dinners...
...member of Kappa Sigma I have nothing to say in the defense of the actions of our late U.S.C. chapter [Sept. 28] and I would be ashamed if any K Sig did come to their defense. You rightly call Dick Swanson a victim, and I agree with his brother's indictment of the chapter's actions...
Pledge No. 7 was blue-eyed Richard T. Swanson, 21, of Hollywood, a freshman at the U.S.C. dental school. He tried to swallow the liver three times, gagged, removed it, tried once more. On his fourth try, Pledge Swanson choked and fought for breath. The brothers swatted his back, laid him face down across the table. The liver remained in his throat. Swanson struggled to his feet, stumbled out the door and collapsed. Someone called an ambulance...
What happened next is the subject of angry argument. The ambulance attendant says that the frightened boys told him only that Swanson had "a spasm in his throat," never mentioned the meat, which he could easily have removed. A fire department resuscitator squad that was called to the scene backs up his story. The boys deny the charge, insist that the rescuers carelessly placed the victim on his back. Whatever the truth, on arrival at Los Angeles Central Receiving Hospital at 1:48 a.m., less than two hours after he began to choke, Dick Swanson was dead...
Shocked university officials suspended Kappa Sigma from the campus, put all 49 members on probation. The house was shut down for good, the first such action in U.S.C. history. Said grieving Arthur L. Swanson, Dick's dentist brother: "Those boys are guilty of taking my brother's life...